ICW. Sheetal tell us more about you? Where are you from , when did you come to the Netherlands
Sheetal Kale: I am from India. 2008 was a year of big changes for me. I left my country, my people, my job and joined my husband here in Holland. We arrived to Utrecht and 2 years ago we moved to Eindhoven, because my husband got a job in ASML.
Our initial plan was to explore Europe as locals and head back to India. Well, as you can already see, it did not work out that way. New house, kids and their school kept us so busy that we didn’t realize how 10 years have passed.
ICW: What did you do back in India?
SK:
I was full time graphic designer back in India. My attempts to find a job in The Netherlands ended in failure. It was difficult due to 2008 economic crisis and also because of the language barrier. By the time I grasped local culture and language, I was a full time Mom. And that is a heavy job... especially when you have two notorious kids who always agree to disagree. I am sure many moms will agree with me!
ICW: We know how hard and rewarding is being a full time mom! so How did you start your business and why baking?
SK:
Being Indian, we spent lot of time in the kitchen. My idea was when you are spending so much time in kitchen then make the most of it, so rather than cooking regular meals I started exploring new dishes, new ways, new ingredients.... this is where I gave third birth to my Passion for Baking.
I was always looking for gorgeous and delicious cakes to celebrate special occasions. One day i decided to try to make my own cakes for my kids birthday, guests loved them. Then I started to make a few cakes for friends and family. After receiving positive feedback I thought I can turn my passion for baking into a business, so I created my business one year ago. Memories Cake studio gives me a lot of satisfaction; I can combine my baking and designing skills.
